Learn with Baker Library is a library service that provides customized e-learning modules covering topics from in-depth database overviews, library resource tutorials, and lessons in research methods. We leverage learning technology to deliver engaging, helpful modules on these wide variety of topics.
Learn with Baker Library: Market Research for MBAs introduces the fundamentals of market research and how to effectively navigate Baker Library’s specialized resources. Learn how to locate and use key market research tools, and explore creative search strategies. Baker Library supports informed decision-making and business insight at HBS—learn more with this learning module.